You must be aware that brand new ideas and innovations are very common with Microsoft and now it hopes to cash in on the Windows 7 launch with advertising campaigns. The popularity of Windows 7 has made the firm explore new avenues for growth and this pilot program will indicate the amount of dollars to be earned in the coming days.
After the international launch of
Windows 7 in October, this is the first time that Microsoft has announced a plan to earn from a direct advertising campaign on the brand. A series of well known brands like Porshe, Coke and Infiniti have been selected for the program. The various features in Windows 7 will help the advertisers to use themes like borders, backgrounds and audio inputs to make the branding very colorful.
A series of global advertisers intends to capitalize from this marketing strategy adopted by Microsoft and earn revenue from the Windows 7 desktop. One of the most interesting facts about the campaign is that the Theme Experience and Personalized Gallery which exists in Windows 7 will help the ads to be designed and then published on the desktop.
As new vistas of technology with articulate innovation has been a part of Microsoft for a long time, this kind of advertising plan can be a fitting way to rake up the profits. Space selling via desktop technology was unthinkable even ten years before but now the reality cannot be denied. If you are an advertiser and want to be a part of the pilot program, openings are still on. Already a wide range of companies from various parts of the globe have provided their consent to participate which includes major names like Ducati and Pepsi.
With the help of this campaign, desktop gadgets can also be created by adverts to increase traffic on their websites. The campaign sounds great and let’s hopes that it’s an unparalleled success.
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