Mobile telephone giant Orange has announced its partnership with Internet major Google in introducing exciting new features such as maps, search engine and news in its application system. As the wide world of web has been busy with new research, product launches and fresh deals this season, the new alliance is like another milestone for both the firms. The Orange brand enjoys immense popularity in Europe and this amalgamation of the two brands will help Google to enhance its image outside the American shores.
The Orange Signature phones have catapulted into fame with its European launch this season and with the additional internet applications on the phone, it will surely have a huge impact on the market. The multi functional Android handsets have added a new dimension to technological growth and an in- depth research was conducted by the Google engineers before they decided to go ahead with the deal officially.
As the research heads of a successful Internet giant like Google are always coming up with new ideas, an exclusive mobile portal has also been launched especially for the Orange handsets. As the use of mobile internet has undergone rapid growth in the past decade, with the emergence of social networking sites and the trend among people to always stay in touch, this deal its just an indication that there is more to come in the future.
As brand Google has created its unique identity in the web market its global acceptance among users cannot be denied. According to some experts, the deal between Google and Orange could also have been planned taking a cue from the success of the Apple I-Phones.
In the past one year, the use of mobile internet applications has increased close to about 120%.
