As new trends and discoveries in the web world has made it ever popular than before, Sony is set to join the bandwagon by rolling out its online service. The service will be launched early next year to invite more traffic on the website.
If you are interested about the Internet and the recent moves by the major tech giants, Internet Set Up Applications features acts as a roadmap for building brand loyalty and revenue. Sony has a worldwide network of a sprawling electronics business and with the addition of this service, the company hopes to exhibit its comprehensive range of gadgets, games and movies on the Internet.
A team comprising the best professionals will design the portal and whatever content created for the purpose will be exclusively owned by Sony. It will provide the company with an additional edge over its competitors as most of them do not produce their own content. The firm wants to set a different experience for its consumers and they can easily download the content of their choice. But the market analysts are still doubtful about exactly how much sales output can be generated through this service.
Currently, the firm is experiencing an annual loss amounting to billions of dollars but it hopes to recover by the course of next three to four years. By the end of the financial year of 2013, the firm has a target of generating sales revenue of 3.4 billion dollars.
For Sony, there’s a mountain to climb and if you like the brand then you can check out its online service, when it’s finally launched.
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